Fifth Element specializes in qualitative market research where the interviewer’s depth and breadth of knowledge is paramount in reaching real insight. Nevertheless, both qualitative and quantitative techniques are important in gathering the information necessary to assess and fully understand the many challenges facing a particular brand.
Fifth Element moves with commanding ease through all forms of qualitative market research, including regular, mini- and thought-leader focus groups.
We work confidently in standard facilities, through teleconferencing, by individual depth interviews (personal, phone, internet and uni-location), and web-based programs.
And we emphasize that we undertake all forms of quantitative research – covering telephone interviews, personal interviews (structured paper or computer-assisted questionnaire), diary studies (retrospective, prospective), mail surveys (pre-recruited or standard), convention research, mall/pharmacy/convention intercepts, internet surveys and web-based quantitative research.
 |
 |
|
 |
||
 |
||
 |
||
|
||
 |
||
|
||
 |
||
|
||
 |
||
|
||
 |
||
|
||
 |
||
 |
 |
