Over the years the Pharmaceutical Marketing Club of Quebec has benefited tremendously from Sandra’s market research and industry expertise. To mark the 50th anniversary of the club, we set out to reflect on where we had been as an organization and to define the next 50 years. Sandra took charge of the initial survey as the first step in a review of our positioning with our customers; both PMCQ members and non-members from the pharma community. Through her research we were able to get a detailed read of their interests and needs as well as their current level of satisfaction with the PMCQ. Sandra was not only instrumental in helping us interpret the data but also in shaping our strategic plans for the future.
Greg Buie
President PMCQ 2007/2008
Ogilvy Healthworld has, on many occasions, achieved a unique competitive edge in pitch situations thanks to the services of Sandra’s group and her interpretation of findings. Sandra has always been able to find the right physicians to speak to and help formulate the right questions to ask them in order to extract the key nuggets of information that allow us, as an agency, to develop strategic recommendations that bring value to our clients. The timelines of a pitch are usually very tight and Sandra has always been able to rapidly turn these projects around for us. Additionally, her understanding of the subtle issues in brand development has contributed to our groundwork for winning pitches.
Lynne Johnston
Vice President
Client Services
Ogilvy Healthworld
Montreal
Le succès d’une démarche de communication et de relations publiques résident aujourd’hui dans une approche qui intègre tous les paramètres requis pour assurer la pénétration des marchés.
L’apport de Sandra Shaw représente une grande valeur ajoutée à ce type d’initiative.
Dotée d’un esprit vif et intelligent, ses connaissances de la science médicale et des divers champs thérapeutiques, ses contacts privilégiés avec le monde médical et son nombre d’années d’expériences en recherche, font d’elle aujourd’hui une stratège de premier ordre. Son apport à nos efforts de campagne de relations publiques nous ont permis d’aller beaucoup plus loin tant au niveau marketing et recherche qu’au niveau des pistes de solution pour rejoindre le prescripteur : sondages d’opinion ciblés, messages de communication/vente, tactiques de communication, etc., sa pensée stratégique a contribué aux succès de nos clients.
Danielle Jasmin
Présidente
Jasmin & Associés
Sandra Shaw served on the Board of Governors of Lower Canada College (LCC), one of the country’s best independent schools, for six years (1999/2000 – 2005/2006). During my three year tenure as Chair of the Board of LCC (2000/2001 -2002/2003), I was fortunate enough to have Sandra as a member of my Board.
Sandra was a valued and very active member of the Board leadership team and served as Chair of a variety of important Board committees.
Perhaps the most significant of her many accomplishments was to lead the Strategic Planning Committee and its planning process to create a dynamic Strategic Plan which has greatly advanced the School.
Sandra’s keen insight, quick wit and constantly inquiring mind ensured that our Board meetings were always lively and stimulating. Her ability to focus on strategic issues and to constantly meet timelines significantly benefited the Board and LCC.
Gary Harper ‘73
LCC Board Chair, 2000-2003
C'est depuis que je me suis jointe à Abbott Vasular que je travaille avec Sandra et dès mon premier contact avec elle, j'ai su que nous allions développer un partenariat à long terme. Maintenant, je considère Sandra comme un membre de notre équipe stratégique. Étant dans un marché très compétitif qui ne connaît pas de croissance présentement, il est primordial de se différencier de nos compétiteurs et les recommandations stratégiques de Sandra nous ont servi à façonner la perception que nos clients ont de Abbott Vascular, soit d'être leur partenaire de choix dans le but ultime d'améliorer la qualité de vie des patients et de leur famille. Que ce soit pour des "Advisory Panel" de leader d'opinions national ou pour des études de marché stratégiques, nos attentes avec Sandra ont toujours été surpassées. De plus, nos clients qui ont eu l'opportunité d'interagir avec Sandra n'ont que des éloges: professionnelle, intelligente, engageante et accommodante. Pour nous, ce n'est que le début d'un long partenariat.
Joanne Barrette
Marketing Manager, Abbott Vascular (Canada)
 |
 |
|
 |
||
 |
||
 |
||
|
||
 |
||
|
||
 |
||
 |
 |
